Comments on: Post Mortem: TerraTanks: Dominion (Part 1) http://buildingbrowsergames.com/2008/09/01/postmortem-terratanks-dominion-part-1/ Ever wanted to build a browsergame? Wed, 30 Nov 2011 19:42:01 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: PBBG http://buildingbrowsergames.com/2008/09/01/postmortem-terratanks-dominion-part-1/comment-page-1/#comment-99 PBBG Mon, 01 Sep 2008 22:15:21 +0000 http://buildingbrowsergames.com/?p=281#comment-99 Great games often get overlooked because while there may have been a gifted writer and coder involved, success is directly proportionate to the amount of marketing effort dedicated to it. But while marketing can gain sign-ups, game play (enjoyment) determines retention power. If you lack one or the other the game will flop. If you get tons of sign ups but the game fails, it's missing that staying power; it needs something more. On the other hand, if you have a loyal following and those that sign tend to stick around, yet you have have few players, then the game just needs more promotion effort. I work in the marketing field, specifically with web promotion, SEO & SEM. If you guys have a fantastic PBBG and it needs promotion, feel free to nudge me, I might like to get involved. You can reach me via my link above. Great games often get overlooked because while there may have been a gifted writer and coder involved, success is directly proportionate to the amount of marketing effort dedicated to it.

But while marketing can gain sign-ups, game play (enjoyment) determines retention power. If you lack one or the other the game will flop. If you get tons of sign ups but the game fails, it’s missing that staying power; it needs something more. On the other hand, if you have a loyal following and those that sign tend to stick around, yet you have have few players, then the game just needs more promotion effort.

I work in the marketing field, specifically with web promotion, SEO & SEM. If you guys have a fantastic PBBG and it needs promotion, feel free to nudge me, I might like to get involved. You can reach me via my link above.

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